We invited 26 of the very best illustrators we know from all over the globe and they produced 52 original pieces (1 letter and 1 illustration based on the letter each) which are now available to buy, in A2, A1 & AO formats.
We commissioned 10 artists from across the world to create their own bespoke design whilst working together in a week long workshop using an eye catching 8ft tall replica of the iconic ABSOLUT bottle as their canvas.
We installed a large structure (think an 8ft tall Toblerone Bar on its side) into 10 selected bars. We then assigned 1 of the 3 sides to a different artist. Each side is divided into 3 panels that will be rotated every 40 mins.